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WSM Box Art

Originally posted: 07/01/2003
Last updated: 09/24/2014

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2000 & Earlier

If you bought your Weber Smokey Mountain Cooker in the year 2000 or earlier, this is the image that was pasted to the outside of the brown box. Perhaps you've forgotten the funky photo of the family on the porch of a log cabin.

2000 & earlier WSM box art

If you compare the WSM in this photo to today's 18.5" WSM, you'll notice some interesting differences:

  • It has a smooth, non-textured steel access door. The current WSM has a textured aluminum door.
  • It has a horizontal line pressed into the door just below the knob. The current WSM has vertical lines along each edge of the door in addition to the horizontal line.
  • The access door is much taller than on the current WSM.
  • The screws for the cooking grate brackets are just a few inches apart, meaning that the cooking grates are very close together. The current WSM has more vertical space between cooking grates.

I suspect this is a photo of a prototype WSM or an early production model that was subsequently redesigned.

A portion of the label (not shown in the photo above) wraps around to the right side of the box and contains the following text (emphasis as printed on the label):

Smokey Mountain Cooker

  • Delicious food first time, every time!
  • It's the first smoker rugged enough to deserve the Weber name...and the first smoker ever to carry a full 5-year limited warranty.
  • Built to give year after durable year of great food...heavy steel sealed in porcelain enamel, inside and out! No rusting, no burning!
  • Smokes! Roasts! Steams! Grills!
  • It's the smoke cooker you've seen on TV...the smoker that just won't quit.

If you ever saw the WSM advertised on television, please contact me with the details. You can find examples of other advertising on the WSM Advertising page.


2001-2004

In August 2001, Weber changed the WSM box art to the version shown here. As with the previous label, this one was pasted onto the brown box.

2001-2004 WSM box art

The text on the label reads:

  • Porcelain-enameled bowl and lid
  • 2 Triple nickel-plated cooking grates
  • Glass-reinforced nylon handle provides years of durability
  • Premium grade cover included
  • Two 18-1/2" diameter cooking areas

As with the previous box art, part of the label wrapped around to the right side of the box. It shows the Weber logo, the phrase "Weber Smokey Mountain Cooker Smoker", and a smaller version of the product photo.


2004-2008

In 2004, Weber updated all of its product packaging, switching from a brown box to a white box and printing the graphics directly onto the box—no more glued-on labels.

Here's the front of the box:

2004-2008 WSM box - front view

And here's the side of the box:

2004-2008 WSM box - side view


2009-2013

In 2009, Weber introduced a redesigned 18.5" WSM and the all-new 22.5" WSM. The box art for each cooker was a modest update from the previous design.

18.5" Box

Here's the front of the 18.5" box:

2009-Present 18-1/2" WSM box - front view

And here's the side of the 18.5" box. In 13 languages it says:

  • 480 sq inch total cooking surface
  • Two 18-1/2" diameter cooking grates
  • Built-in thermometer
  • Porcelain-enameled bowl and lid
  • Large water pan

2009-Present 18-1/2" WSM box - side view

22.5" Box

Here's the front of the 22.5" box:

2009-Present 22-1/2" WSM box - front view

And here's the side of the 22.5" box. In 13 languages, it says:

  • 726 sq inch total cooking surface
  • Two 22-1/2" diameter cooking grates
  • Built-in thermometer
  • Porcelain-enameled bowl and lid
  • Large water pan

2009-Present 22-1/2" WSM box - side view


2014

For the 2014 model year, Weber introduced the new WSM 14.5" cooker and a new feature on the 18.5" and 22.5" cookers that is reflected in the product photo on the box—the addition of the thermometer port silicone grommet.

14.5" Box

Here's the front of the 14.5" box:

Can you say "Smokey Mountain Cooker" in 13 different languages?

How about "Free Cover Included" in 13 languages?

The scanned images and text from Weber Smokey Mountain Cooker box labels are Copyright Weber-Stephen Products LLC and are included here for historical illustration.

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