Field & Stream Ad
When the Weber Smokey Mountain Cooker was introduced in 1981, Weber advertised the new product in magazines and on television. This ad ran in Field & Stream magazine in April, 1981:
Father and son have already smoked a turkey and a ham, and they now contemplate smoking those fish, too. Mom looks on as she works on a quilt.
If you compare the WSM in this photo to a current WSM Model 2820, you'll notice some interesting differences:
I would guess that this is a photo of a prototype WSM or an early production model that was subsequently redesigned as we know it today.
On September 28, 1983, The Washington Post published an article about smoker equipment that discusses the Weber Smokey Mountain Cooker, but does not actually mention it by name.
The article describes the smoker as tall and narrow, including a special pan for water, and coming in two sizes: 14-1/2" diameter for about $100 and 18-1/2" diameter for about $120. Sadly, they published a photo of a Weber kettle instead of the WSM and called it "the Weber smoker."
Thanks to Irving Birkner for providing this article to TVWB:
Wanted: WSM Television Ad
If you ever saw the WSM advertised on television, please contact me with the details.
The scanned images of
the Weber Smokey Mountain Cooker ad are Copyright Weber-Stephen Products
LLC and are included here for historical illustration.